Your data
and how it relates to your privacy

AgDNA’s Privacy Policy, definitions and the kind of information we collect

Last updated 25 July 2017

Privacy Policy

This privacy policy outlines the policies and procedures followed by AgDNA for information collected, how we use it and the steps we take to ensure that it is protected (herein the "Privacy Policy").  Users can access the AgDNA mobile platform, website, APIs, third-party information and other services collectively ("Services") an online solution intended for worldwide use for recording, managing and sharing of farming related activities.  The Services are provided to you by AgDNA Pty Ltd ("us" or "we" or "our"), in connection with our partners, service providers, sponsors or other affiliates.

This Privacy Policy governs your access of the Services, regardless of how you access it, and by using our Services you consent to the collection, transfer, processing, storage, disclosure and other uses described in this Privacy Policy. All of the different forms of data, information, photos, questions, messages, comments, feedback, ideas, notes and other materials (collectively "Content").

Please read this Privacy Policy carefully. Your use of any part of the Services will constitute your agreement to this Privacy Policy. If you cannot agree with the terms and conditions of this Privacy Policy, please do not use the Services. This Privacy Policy does not cover information collected elsewhere, including, without limitation to offline or on sites linked to through the Services.

In addition to reviewing this Privacy Policy, please read our Terms and Conditions. Your use of the Services constitutes agreement to the Terms and Conditions as well.

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this Privacy Policy or if we change our email practices, we will notify you here, by email, or by means of a notice on our home page.

The Services are owned, operated and maintained by:

AgDNA Technologies Inc.
56 East Court Ave.
Winterset, IA 50273
United States

AgDNA Technologies Inc. is a wholly owned subsidiary of:

AgDNA Pty Ltd
Level 6, 360 Queen Street
Brisbane QLD 4000, Australia

ACN 154 890 276
ABN 54 154 890 276



App: the mobile application of AgDNA services developed specifically for use on small, wireless computing devices, such as smartphones and tablets.

Location Data: any data collected or processed in the AgDNA Services indicating the geographical position of smartphones, tablets and geo-referenced machinery, sensors and equipment.

Personal Information: information that may be used to readily identify or contact you as an individual person, such as: name, address, email address, or phone number. Personal Information does not include information that has been anonymized such that it does not allow for the ready identification of specific individuals.

Services: AgDNA's cloud hosted solutions, as well as other AgDNA hosted solutions that display a link to our Privacy Policy.

Site: refers to the website and associated websites containing the URL extension.

User Content: the submission of content by you including information about your farming activities, agronomic, land, farm management, machine and climate data as outlined in this Privacy Policy.


In order for AgDNA to provide you with a comprehensive service we ask for your personal data, such as your name, email address, location, farming interests (“Personal Information”).

To fully utilise our Services we also encourage you to upload information about your activities such as agronomic, land, farm management, machine and climate data for your farm.  Agronomic Data generally means tillage, planting, application and harvesting information. Land Data generally means field boundaries, CLU’s and field attributes. Farm Management Data generally means field operation activities, inventory records and financial information. Machine Data generally means field activity data, fuel, speed, location and machine metrics information. Climate Data generally means field conditions, temperature and rainfall information. All the above mentioned data will be available to you at (the “Site”).

The methods of collecting information from you include:

Directly From You

We collect Personal Information directly from you. We will ask you for Personal Information (e.g. Contact Information) when you interact with us, such as when you register on our websites, sign up to receive a newsletter, or make a subscription purchase. We may collect additional Relationship Information from third party data suppliers who enhance our files and help us better understand our customers, or from social media sites such as Facebook, if you "Like" our pages or join our communities. We also collect Personal Information when you use our mobile applications or contact us, such as for customer service purposes.

From Our Authorized Dealers and Business Partners

When you purchase a subscription to our Services, we collect Personal Information (e.g. Transaction Information) from our dealers and financial affiliates. We may also collect Personal Information from third parties.

From Our Website

If you interact with us online, we use cookies and other technological tools to collect information about your computer and your use of our website and applications. We treat this information as Personal Information when it is associated with your Contact Information. For more information about cookies and other technologies, please see the section Cookies below.

From Your Equipment

If your equipment settings allow it, and you enable it, we collect Machine Data from your equipment or devices via our data licensing agreements with original equipment manufacturers (eg John Deere, Case New Holland, AGCO etc) or other similar services. We may also receive Location Data from your smartphone or other geo-aware device. We treat this information as Personal Information if it is associated with your Contact Information.

If you wish to upgrade your account with us, you will be asked to do so via the iTunes AppStore and therefore no identifiable billing information is required from you.  All upgrades are handled from within the AgDNA app (hereinafter the "App") on your mobile phone or tablet and therefore any attempt to solicit your credit card details outside of the Apple iTunes billing environment should be reported to your internet service provider as suspicious. Alternatively you may purchase the Services through one of our authorized dealers who will be responsible for the financial transaction and therefore requiring no credit card information to be provided to AgDNA.

You may ask us to import additional data by giving us access to your External Services so additional data can be made available through our Services.  You may also provide us with your contacts’ email addresses when sharing activities or scouting files with them. We may also receive Personal Information (for example, your email address) through other users, for example if they have tried to share something with you or tried to refer AgDNA to you.


AgDNA does not share, rent or sell information concerning AgDNA’s members or other users of its Services to third-parties in ways other than disclosed in this Privacy Policy.  To use the Services, you must first complete the Sign Up process and agree to our Terms and Conditions. During registration you will be required to provide Personal Information such as your name and email address.

There are several other opportunities on the Services for you to share information about your farm setup and farming activities with AgDNA. If you choose to share any information with AgDNA, we may store it and use it for internal research and marketing purposes, including emailing you with special promotions and other programs of interest. You may remove your name from our email list by unsubscribing via the links provided.

You may decide to send AgDNA personally identifying information in an email message which might contain information or inquiries about AgDNA’s products or Services. AgDNA will use this information to identify you as an AgDNA member and to respond to the electronic mail. AgDNA will only use the information obtained to resolve the issue identified in the email. AgDNA never sells email addresses.

AgDNA will only share your Personal Information with third-parties if:

  • AgDNA has your consent;
  • AgDNA determines that it is required to do so by law; such as in response to a court order or subpoena;
  • AgDNA finds that you are in breach of its terms and conditions or any of its policies or usage guidelines for specific products or Services;
  • it is necessary in AgDNA’s opinion to do so to prevent, investigate, detect or prosecute criminal offenses or attacks on the technical integrity of the Services or AgDNA’s network;
  • it is necessary in AgDNA’s opinion to do so to protect the rights, property, or safety of AgDNA or its employees, the users of its Services, or the public; or
  • it is necessary to fulfil your product or service order. AgDNA uses the iTunes AppStore to process your credit card information as required for your order and to ensure that your transaction is secure. AgDNA does not request/receive or use your credit card information.

Information about you and your use of the Services may be aggregated with other information collected on the Services or otherwise used in ways that do not personally identify you or constitute personally identifiable information. This type of aggregated or statistical information may be used by us to improve the quality of the Services or for other purposes that we may deem appropriate.


When you sign up to the Services and use the App on your mobile phone or tablet, the default settings in the App will allow online tracking of your location, activity, worked area, speed etc (hereinafter the "Location Data"). Users of the Services are allowed to follow your selected activity and Location Data in real-time and to access Location Data regarding previously recorded activities where you have granted permission.

Location Data is only registered while the App is tracking and the App settings are set to online sharing. When the App is turned off, Location Data is no longer registered but previously saved Location Data remains accessible to you and others through the Services.

To restrict who can see your Location Data, go to the App, log in and change your privacy settings under "More" and then "Privacy Settings" set “My World View Status” to OFF and “User access level” to Declined. You can do this any time.

Your saved Location Data is retained as long as your AgDNA account is active.


We maintain data handling and storage practices and procedures that are designed to ensure the integrity and confidentiality of the personally identifiable information and email addresses submitted to us, both during transmission and once we receive it. Current Internet security methods and technologies are used to prevent unauthorized access, maintain data accuracy, and ensure correct use of information. No method of transmission over the Internet or method of electronic storage is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

To help ensure that these measures are effective in preventing unauthorized access to your private information, you should be aware of the security features available to you through your browser. You should use a security-enabled browser to submit your sensitive information and other Personal Information at the Services. Please note: If you do not use a SSL-capable browser, you are at risk for having data intercepted. AgDNA will not be responsible for any compromise of data that is intercepted due to your use of an unsecured browser.

Most browsers have the ability to notify you if you change between secure and insecure communications, receive invalid Services identification information for the Services you are communicating with, or send information over an unsecured connection. AgDNA recommends that you enable these browser functions to help ensure that your communications are secure. You can also monitor the URL of the Services you are visiting (secure URLs begin with https:// rather than the normal http://), along with the security symbol of your browser to help identify when you are communicating with a secure server. You can also view the details of the security certificate of the Services to which you are connected. AgDNA encourages you to use this to check the validity of any Services you connect to using secure communications.


The information we gather is used to create and maintain your farming activities. We also use the information that we gather to target Content on our Services to more closely match your interests and, if you have selected to receive email communication from us such as Monthly Activity Summary Reports, targeted advertising messages may be incorporated that are appropriate to your needs.

When you use the Services, the Personal Information you provide will be shared with the third-parties you designate for access to such information including other web sites, web services or APIs if you authorize such access using your user login credentials for that third-party.

Certain portions of the information you provide to us also may be displayed in your public profile. As an essential element of the Services we offer, most of the Personal Information you explicitly provide to us when you register or update your profile is displayed on your public profile. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so it is very important that you do not put personally identifiable or other private information in your posts. Once you have posted information publicly, while you will still be able to edit and delete it on the Services, you will not be able to edit or delete such information cached, collected, and stored elsewhere by others (e.g. search engines).

In general, most of your farming related information, such as field activities and scouting records, is displayed only to other users of the Services to whom you have specifically connected as a Linked Account. You can change your privacy settings to designate which types of information are shared and with whom by visiting the Privacy Settings page.

From time to time, we also may share general information about our Services, users, and visitors such as the number of visitors, aggregate and/or non-personally identifiable demographic and activity data, etc with third-parties.

Other than as set out above, you will also have the choice to authorize third-party websites and mobile applications to access your farming information as part of their service to you. The reason for allowing this authorization is to make it easier for you to access your farming information on a mobile device and to more easily incorporate your farming information with other third-parties authorized by you. We will not share, sell, rent, or trade your Personal Information with third-parties other than as described within this Privacy Policy.

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction, but we will notify you (for example, via email and/or a prominent notice on our Site) of any change in control or use of your Personal Information or Files, or if either become subject to a different Privacy Policy. We will also notify you of choices you may have regarding the information.

We may disclose your non-private, aggregated, or otherwise non-Personal Information, such as usage statistics of our Services.


AgDNA does not sell, rent or share Content or Personal Information or without your consent (as appropriate), except as follows:

Developers and Beta Testers

We will display authorised Personal Information in each Developer and Beta Tester’s profile page and elsewhere on the Site according to the preferences set in each account. Any information a Developer or Beta Tester chooses to provide should reflect how much it wants other users to know about it. We recommend that each Developer or Beta Tester guard its anonymity and sensitive information, and we encourage Developers and Beta Testers to think carefully about what information about themselves they disclose in their profile pages. Developers and Beta Testers can review and revise their profile information at any time.

Service Providers, Business Partners and Others

We may employ third-party companies and individuals to facilitate our Services, to provide the Services on our behalf, to perform Site-related Services (including but not limited to data storage, maintenance services, database management, web analytics, payment processing, and improvement of the Services’ features) or to assist us in analysing how the Services are used. These third-parties have access to your Content and Personal Information solely for purposes of performing these tasks on our behalf. We intend to make reasonable efforts to ensure that these third-parties execute industry standard confidentiality agreements to protect Content and Personal Information.

Compliance with Laws and Law Enforcement

AgDNA cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any Services or Personal Information to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of AgDNA or a third-party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable.


If you need to correct, amend or delete submitted information that is inaccurate please contact us at We will respond to your email request within 30 days. In addition, you may correct, amend or delete submitted information that is inaccurate by visiting the App or the Site.


We think that you may benefit from a more personalized experience when we know more about you and your farming activities. However, you can limit the information you provide to us, and you can limit the communications that we send to you.

You can manage your communications by doing any of the following:

  • following the instructions in our emails on how to unsubscribe yourself from our email list; or

You may also subscribe or unsubscribe for certain communications from us as explained in more detail below and in the Terms and Conditions. Registration and login are required to access these account settings.


We send all new members a welcoming email to verify password and username. Established members will occasionally receive information on products, Services, special deals, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications. Please see unsubscribe link attached with these communications.


On rare occasions it is necessary to send out a strictly Services related announcement. For instance, if our Services are temporarily unavailable for maintenance we might send users an email. Generally, users may not unsubscribe from these communications, as they are not promotional in nature.


We communicate with users on a regular basis to provide requested Services and in regards to issues relating to their account we reply via email or phone, in accordance with the users wishes.


The Site uses session cookies to keep you logged in within same browser session. A cookie is a unique identifier sent to your computer by a web server and stored on your computer's hard drive. A cookie lets a computer server identify your computer. A cookie is what allows many sites to greet you upon every return with a personalized message even before you actively login.

We use cookies to improve your user experience and reduce the time it takes for you to view your data. Our cookies do not include any Personal Information, but they do help us track which of our Site pages are visited and what Services are most often used. You may choose not to receive a cookie file by enabling your web browser to refuse cookies or to prompt you before accepting a cookie. Please be aware, however, that by refusing to accept cookies, you will be unable to access a significant portion of the Site and Services.

AgDNA uses cookies to enhance your use of the Site. Besides AgDNA cookies, the Site sets persistent cookies from Google Analytics.  You can turn off all cookies, in case you prefer not to receive them.


Our Privacy Policy does not cover the use of cookies by our partners and service providers, or by third-party advertisers and ad networks. We do not have access or control over these cookies. Our partners and service providers use session ID cookies to make it easier for you to navigate our Site.


From time to time, we may use one or more third-party advertising companies or ad networks to serve advertising on our behalf, or on behalf of third-parties. Through the use of technology devices commonly referred to as cookies and action tags, a third-party ad-serving company can measure the effectiveness of our ads, including third-party ads displayed on our Services. We do not have access to a third-party ad server's cookies, (which are similar to our own cookies) or other features that advertisers and third-party websites may use.


For your convenience and to improve the usage of the Services we insert links to third-party websites, for which this Privacy Policy does not apply. These links take you outside our Service and off the Site and are beyond our control. This includes links to third-party websites that may use AgDNA's logos as part of a co-branding agreement.

We encourage you to read the privacy statements of every website you visit. This Privacy Policy applies solely to information collected by us through the Services and does not apply to any third-party websites you may visit, including through links within third-party ads displayed on our Services.

When we do link to a third-party website, this does not automatically imply that AgDNA endorses that website, its contents or products.


We may occasionally offer Site visitors an opportunity to participate in a survey or contest. Information we collect for such a survey or contest will be subject to the same protection as the information we generally collect from our users.


We sometimes receive testimonials and comments from users who have had positive experiences with our Services. We occasionally publish such Content. When we publish this Content, we may identify our users by their first and last name and may also indicate their home city. We do obtain the users consent prior to posting their name along with their testimonial.


We collect, process, store, disclose, and dispose of Personal Information that you submit to us in accordance with applicable United States law. Please note that the Personal Information you submit to our Services will be transferred to the United States to be processed by us in order to provide this Site and the Services to you or for such other purposes as set forth in this Privacy Policy. If you are not a resident of the United States, you acknowledge and agree that we may collect, process, use, and store your Personal Information, as discussed in this Privacy Policy, outside your resident jurisdiction, including in the United States.


The Services takes every precaution to protect our users’ information. When users submit sensitive information via the Services, their information is protected both online and off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example a customer service representative) are granted access to personally identifiable information. All employees are kept up-to-date on our security and privacy practices. Every quarter, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users’ information is protected. Finally, the servers that store personally identifiable information are in a secure environment.

If you are not a resident of the United States, you understand and agree that AgDNA stores and processes your information on computers located in the United States, and by providing any data to us, you consent to the transfer of such information to the United States and the application of the laws of the United States.

AgDNA is committed to safeguarding and protecting all User Content and Personal Information. We employ reasonable measures and security designed to protect your information from unauthorized access, alteration, disclosure or destruction. These measures include encrypting sensitive information using a Secure Sockets Layer (SSL) and storing information behind a firewall. However, we cannot ensure, guarantee or warrant the security of all information held, especially against third-party attacks or intrusions. Therefore all information provided to AgDNA is provided at the Developer, Beta Tester or User’s risk. If in the unlikely event there is a data security breach you will be informed by email if your data has been compromised.


We will retain your information for as long as your account is active or as needed to provide you the Services. If you wish to cancel your account or request that we no longer use your information to provide you Services, you may delete your account. We may retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Consistent with these requirements, we will attempt to delete your information within 30 days upon request, but understand that deletion may take longer due to timing of backups and other factors. In addition, we do not delete from our servers files that you have in common with other users.

All User Content submitted by you to the Services shall be considered your assets and be held confidential and not shared, sold or otherwise displayed to any third party other than the manner expressly outlined in this agreement and the Terms and Conditions. If at any time you decide to leave and terminate your subscription you can export all of your uploaded data prior to it being removed from AgDNA’s database and/or possession.

Data uploaded by you in proprietary formats can be exported in their original form. Data manually entered or created on the platform can be exported in a variety of industry standard formats including CSV, SHP and PDF files depending on the type of data being retrieved. In the event that the company is sold, you will have the option of deleting your original datasets prior to the sale or transferring your datasets to the purchasing company.


You may cancel your registration to the Services with AgDNA at any time, and you can choose to unsubscribe from receiving any emails from us. Additionally you can choose to have all your Personal Information and User Content deleted from our database, please contact .

If you want to unsubscribe, delete or modify your personal data, please visit, log in and change your “Account Settings”. AgDNA encourages you promptly to update your Personal Information, if it changes.

If you choose to stop receiving emails from us, please follow the unsubscribe instructions within each email communication. AgDNA will not provide or share any mailing lists or other information about you to another company or service for promotional purposes. Any Services related emails (to confirm a purchase or Site maintenance, etc.) generally do not offer an option to unsubscribe as they are necessary to provide the Services you requested.

In some cases we may retain copies of your information if required by law. For questions about your Personal Information on our Services, please contact We will respond to your inquiry within 30 days.


AgDNA does not request credit card details from you nor do we charge you directly.  The AgDNA Precision Platform is only available through authorized dealers.  The AgDNA Prime service is only available as an in-app purchase using your Apple iTunes account within the AppStore billing system.

If you believe that there are fraudulent charges on your account that are the result of the use of your credit card for the Services then please contact your credit card provider immediately.

You should carefully review security, privacy and billing policies of any third-party sites accessible from the Services. Other sites accessible through the Services have their own policies and data collection, use, billing mechanisms and disclosure practices. Please consult each Service’s policies and practice. AgDNA is not responsible for the policies or practices of third-parties. This Privacy Policy does not cover the information practices of those websites linked from the Services.


AgDNA reserves the right to modify this Privacy Policy at any time. If we make any changes to this Policy, we will change the "Last Updated" date above and advise you via email with a link to the updated Policy. If you use our Services after we post these changes, this indicates your acceptance of them.


Though we make every effort to preserve user privacy, we may need to disclose Personal Information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Site.

While AgDNA continues to work hard to protect your Personal Information, no data transmission over the Internet can be guaranteed to be absolutely secure, and we cannot ensure or warrant the security of any information you transmit via the Services. Transmitting Personal Information is done at your own risk.


If you have questions or concerns regarding your privacy or security on our Services, feel free to contact us via email at