App Overview

Topics discussed in this tutorial:

  • The basic dealer app controls
  • Logging in
  • Accessing field data
  • Creating records


The iOS and Android Dealer app


In an effort to better come to grips with your Precision Ag dealer platform, we’ve put together a quick guide to familiarize yourself specifically with the controls of the iOS and Android app itself.

So let’s see the world from your customer’s perspective.


Opening the app


AgDNA manages all creative aspects of your personally branded marketing platform, from app design even down to your launch icons. Making sure that your brand is front and center, your customers will launch your app from their mobile desktops using your branded launch icon. Once they're in, they're taken to your customized home screen.

Your personalized landing screen is how new customers browse your promotions, see your news updates, and begin generating interaction. In its most basic form your mobile app is a billboard for new customers to interact with your marketing updates, updates that are controlled entirely by you 24/7 from your own marketing control center.

For your existing customers that have signed up to your precision services, your app also doubles as a mobile platform that syncs with their online account. Scouting observations, manual activities and harvest tracking are just some of the functions available to your existing integrated customers.

The Flyout Menu

Located at the top left hand side of the main app screen, the Flyout menu is where your customers will find the majority of the administrative functions of your mobile app. Additional resources can be added to the menu upon request. Here are some of the features you'll find in the Flyout menu:

  • Parts and Service links to your dealership
  • Support guides
  • Email contact
  • Data privacy links
  • Customer sign in


Your marketing for new customers

The marketing pages of your app are extensive, so we've put them in their own useful tutorial page should the length of this tutorial get a little overwhelming. Click here to view the dealership marketing tutorial.

Store Locations
Being completely dynamic and geo-synchronous, your app has the ability to not only display your store locations, but offer customers turn by turn directions to their nearest dealer. The top map is fully scrollable, and tapping on store locations changes the information displayed in the central status bars. Via their mobile device, users can email or phone stores instantly, putting your dealership directly into your customer’s pocket.

Contact Lists
Let’s be honest, contact forms are a little outdated – emails to generic accounts sometimes have the tendency to fall by the wayside, potentially losing new sales or isolating loyal customers.

Your contact page sorts your stores by location, and dynamically lists all of your staff for quick and easy contact by your clients. Imagine new customers being able to contact sales staff directly, or existing customers being able to instantly talk to people they’ve been in regular contact with before.

The search function at the top of the page allows users to search for contacts by name or location, while the bottom of the page can scroll up and down to search manually. Once a customer finds the contact they’re looking for, tapping on the area will reveal even more detailed information. Users can now contact your staff directly from their mobile device.

Your News
Keeping customers informed in key – your  news page is 100% controlled by you, and allows you to disseminate your blogs, articles, or important updates to your client base, something that will encourage engagement on even greater levels.

News articles are dynamic, and are controlled by your online control panel located in your dealer web portal. Once you upload articles via the portal they are instantly updated on your application, with the latest story being displayed first as featured article at the top of the screen. Tapping on a news item will open the article screen.

Once here a user can choose to share the article via social media, a particularly useful tool for you if your business is a regular content generator.

RTK Network
Your app is more than just a way to promote your business, it also functions as geo-synchronous locator for your RTK tower network.

Just like the Location map function, users can tap on the various RTK towers to access all the information needed to connect. Your RTK Tower Network information is controlled from your online dealer web portal, and can be changed at any time.

Promotions Page
With the application you can upload your own unique store specials, increasing customer engagement by giving the customer a reason to check back with your app regularly.

Exactly like news and RTK tower information, your promotions are completely controlled by you, and can be uploaded and edited at any time via your online dealer web portal. Promotions can be specified two ways:

1. Store Promotions

Your store promotions relate to general or specific sales and marketing campaigns that extend not only to John Deere equipment, but also to service and finance too. Store promotions are large, very visible, with the page itself being vertically scrollable. Once a user has scrolled up and down and found the promotion that interests them, tapping on it will take them to a detailed promotions page.

The promotion not only features a detailed image, description and price, it also gives your new customer the option to call or email directly from the promotion screen; a call to action that removes the barrier between the customer and fiddly contact forms.

2. Equipment Specials

Using the navigation bar the top of the screen, customers can switch between your generic store promotions, and sales on specific machinery. The equipment specials is a great way to highlight specific machinery, and isn’t limited to used equipment, but can also emphasize the features of new John Deere technology.

Much like the Store promotions page, the user simply scrolls through the page vertically and taps on the item that interests them, taking them to a detailed description page.

PDF Support Guides
Located in the Flyout menu of the application, the support guide section is stocked with PDF guides that can either come direct from the manufacturer, or specifically from your own dealership.

At the top of the page users can search for specific material, or scrolling vertically below the search box will enable customers to search manually. Updated versions of the app will feature a useful ‘Favorite’ system that allows users to come back multiple times and read the same information without having to search again. Favorited guides are always displayed on the top of the page, and can be unfavorited again by clicking the star icon on the right hand side of every box.

Push Notifications
Push Notifications allow you to send targeted, fully customizable direct messages to your audience via their iPhone, Android devices and tablets.

Notifications also work while the customer’s app is shut down, and each push you make from your online dealer portal automatically syncs with the notification center of your customer’s device.

This means you can keep your customers up to date with timely, relevant content direct from your dealership.


Precision ag controls of your app

Let’s imagine that you have an existing customer that you’ve just signed on to your app service, and now they’ve got their user account and are opening the app for the first time.

Hitting the Fly-Out-Menu on the left hand side of their screen opens up their administrative control panel. This menu is where the user can interact with the administrative functions of the app, as well where their user sign in button is located. Hitting the Sign in function on the bottom of the screen opens the Login page.

After logging in, they are taken directly back to the main landing page that has a new MyFarm button located in the center. This is where your customers can start viewing their farm data on their MyFarm map screen.

Located back in the Flyout Menu are the administrative controls of their online farm, where your customer can setup new vehicles, fields, crop inputs, make new scouting observations, and change their currently selected farm.

The MyFarm Map Controls

Once in their MyFarm map screen the user is given an overview of their farm and its boundaries – the first time a user opens their MyFarm page it may take a minute or two for all their farm data to load, but once it’s loaded the user no longer needs an internet connection, unless a change is made.

Across the top you'll notice several map controls. From L to R these are:

  • Current Location - This requires the customer to have location tracking turned on. Selecting this icon will take the user to their current GPS location
  • Zoom to extents - By selecting this icon the user can view all of their field boundaries at once
  • Layers - This icon toggles the various optional map functions, like viewable scouting pins and changing season information
  • Weather - Selecting this icon toggles current rainfall tracking on and off
  • Equipment - Users can view the location of their in-field equipment using this icon
  • Find - Search for specific fields or in-field vehicles using this icon

Viewing field data

To view the data for fields, the user first taps a field via the MyFarm map screen and then selects the More button below from the field info panel.

This opens the Field Record page, listing the specific data saved against this field during the selected season. Scrolling down users can view current crop details, field rainfall, recorded activities, harvest information, scouting observations, soil types and more.

Tapping on a recent field activity will open the activity on a new page with the full list of activity data, a legend and a fully interactive map.

Adding activities, scouting observations and Harvest Tracking records

Located on either the Field Record page or the MyFarm map screen, the Add icon (+) gives the user the ability to add new records from their mobile device. Simply tap the Add icon and select the type of record to add from the list provided.

Toggling between datasets

Once a user has logged in, their Flyout menu changes to include more options. Now with a Precision menu, users can administer their MyFarm settings from the Flyout menu at any time. To toggle between datasets, users select the Setup option from the Flyout menu and tap either the Grower or Farm options to change the viewable dataset accessible via their MyFarm map. The Setup menu also allows users to view specific individual Equipment, Implement, Operator and Building records.

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